What works in one market doesn’t automatically guarantee success in another. Differences in competition, regulation, risk and consumer behaviour make it all too easy for your business to get lost in translation. It pays to familiarise yourself with the local e-commerce landscape and the best risk and fraud prevention strategies.

In comparison with the other DACH countries (Germany and Switzerland), Austria is a relatively small e-commerce market. Cross-border sales are high with credit cards Austrian consumers’ payment method of choice.

Download Arvato Payments Review for insights and tips on how to succeed in a lucrative market like Austria.

Doing business in Austria

Be prepared for serious competition from local champions with a significant market share and strong customer loyalty. 

What are the key elements succeeding for e-Commerce businesses in Austria?

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Austria quote

"Entering the Austrian market via a German shop presence is a good strategy, but be aware that the Austrian dialect differs from standard German, so adjust product descriptions accordingly."

Quick Facts: Austria

  • eGDP


  • Mobile adoption


  • Ease of business


Read the country report