What works in one market doesn’t automatically guarantee success in another. Differences in competition, regulation, risk and consumer behaviour make it all too easy for your business to get lost in translation. So it pays to familiarise yourself with the local e-commerce landscape and the best risk and fraud prevention strategies.

Denmark is the biggest e-commerce market in the Nordics, with tremendous growth rates. The Danish e-commerce market has great potential, with high-spending shoppers and good infrastructure.

Download the Arvato Payments Review guide to Denmark for insights and tips on this promising market.

Doing business in Denmark

Delivery tracking goes a long way with online shoppers; Danes have the highest expectations concerning fast deliveries of all Nordic countries.

How to succeed with E-Commerce in Denmark

Length: 0:50

"ID theft is overall the most common fraud scam in Denmark. Retailers can mitigate risks by working closely with an external outsourcing partner."

Quick Facts: Denmark

  • eGDP


  • Mobile adoption


  • Ease of business


Read the country report