What works in one market doesn’t automatically guarantee success in another. Differences in competition, regulation, risk and consumer behaviour make it all too easy for your business to get lost in translation. So it pays to familiarise yourself with the local e-commerce landscape and the best risk and fraud prevention strategies. 

France is a mature e-commerce market with good purchasing power, but modest growth rates. France is the third-most popular destination for inbound cross-border online shopping in the EU. 

Download the Arvato Payments Review guide to France for insights and tips on how to succeed in this lucrative market. 

Doing business in France 

The patterns and systems for online purchases are well established in France. Regulation creates barriers for new fraud prevention tools and payment methods. 

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“Consumers rely on credit cards, but fraud prevention tools such as 3-D Secure have only recently become popular. More advanced anti-fraud tools are needed, including consumer authentication.”

Quick Facts: France

  • eGDP

    #13

  • Mobile adoption

    62%

  • Ease of business

    #27

Read the country report