The world is our shopping mall, with whatever we want more or less at our fingertips. Price and availability are top of mind, of course, but delivery times, shipping options and payment methods are increasingly important for online shoppers.

Consumers in Denmark tend to be tech-savvy and quick to adopt new solutions and services, not least on their smartphones.

Find out more about doing business in Denmark.

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  • Cross-border activity
  • Laws and regulations you need to be aware of in Denmark
  • Key market trends

Know your customer

Half of online shoppers in Denmark buy from abroad, mainly because it is cheaper.

Consumer behaviour in Denmark