The world is our shopping mall, with whatever we want more or less at our fingertips. Price and availability are top of mind, of course, but delivery times, shipping options and payment methods are increasingly important for online shoppers.

Consumers in Finland have been slow to embrace online shopping compared with their Nordic cousins but they are making up for lost time with young consumers thinking nothing of going cross-border.

Find out more about doing business in Finland.

Download our guide to Finland and discover

  • Cross-border activity
  • Laws and regulations you need to be aware of in Finland
  • Key market trends

Know your customer

Consumers in Finland are much more patient than Swedes regarding delivery times but expect free returns.

Consumer behaviour in Finland