The world is our shopping mall, with whatever we want more or less at our fingertips. Price and availability are top of mind, of course, but delivery times, shipping options and payment methods are increasingly important for online shoppers.

German consumers are prepared to shop around, and look to neighbouring states for bargains and a better experience.

Find out more about doing business in Germany.

Download our guide to Germany and discover

  • Cross-border activity
  • Laws and regulations you need to be aware of in Germany
  • Key market trends

Know your customer

High return rates of up to 50% of orders can be a challenge for retailers, and German consumers expect free returns.

Consumer behaviour in Germany