The world is our shopping mall, with whatever we want more or less at our fingertips. Price and availability are top of mind, of course, but delivery times, shipping options and payment methods are increasingly important for online shoppers.

Consumers in Sweden are used to shopping on their smartphones, so retailers need to adapt their e-commerce business accordingly.

Find out more about doing business in Sweden.

Download our guide to Sweden and discover

  • Cross-border activity
  • Laws and regulations you need to be aware of in Sweden
  • Key market trends

Know your customer

Consumers in Sweden favourite international e-commerce destinations are the UK and Germany. Many also buy from the USA and China due to price.

Consumer behaviour in Sweden