The world is our shopping mall, with whatever we want more or less at our fingertips. Price and availability are top of mind, of course, but delivery times, shipping options and payment methods are increasingly important for online shoppers.

Consumers in the UK are more likely to stick to home-grown retailers but can be tempted abroad by greater variety.

Find out more about doing business in the UK.

Download our guide to the United Kingdom and discover

  • Cross-border activity
  • Laws and regulations you need to be aware of in the UK
  • Key market trends

Know your customer

Pricing strategies need to consider the fact that consumers in the UK are strongly attracted to offers and discounts.

Consumer behaviour in the UK